For the fourth year running, Allianz has been named
"The world’s #1 Insurer"
in this year’s Interbrand ranking of the 100 Best Global Brands. 

This year, with an extraordinary brand value of 18.7. Billion USD, Allianz registers a rise of 3.5 bn USD compared to 2021. 
Allianz one of the top 15 fastest growing brands globally

With this double-digit growth of 23 percent, Allianz belongs now to one of the top fifteen global brands that grew the most last year.

In terms of growth, we are also ahead of both our direct competitors and the industry.

A growing brand is recognition from our customers and investors that we’re an increasingly important and relevant part of their lives

The Brand value growth is equal across all three Interbrand dimensions in terms of financials, brand importance and performance

We only grow together with the contribution of 155,000 employees and 120,000 agents, live up to the Allianz purposes “We secure your future” every day 

Know more about Allianz global brand value

Interbrand pioneered the brand valuation concept in 1988. It was the first company to have its methodology certified as ISO 10668 (requirements for monetary brand valuation) compliant and it played a key role in the development of the standard itself. Since 2000, the Best Global Brands ranking and report has been published annually and is one of the most recognized rankings in brand management.

Allianz is ranked #34 within the 100 best global brands. For the complete top 100 ranking, click here.

About Interbrand:

Interbrand publishes the Best Global Brands report on an annual basis. Each year's report aims to identify the world's 100 most valuable brands. Interbrand’s brand valuation method was the first to receive ISO 10668 certification. 

To qualify, brands must be publicly listed and have a global presence. Brands are then evaluated following the economic profit that can be allocated to branded sales, the role of brand, i.e. the extent to which the brand influences the buying decision, and finally the brand’s strength, which is established over ten different internal and external factors of brand performance.